Digital Printing is not a new concept; however, it has changed quite a bit in the past few years. New technologies have given companies the flexibility in printing personalized high-quality tangible pieces at any volume for a cost-effective price. Digital printing allows brands to give their consumers a tangible personalized experience that digital mediums cannot offer.
Variable data printing (VDP) is the process of using data to substitute text, images, and graphics when printing digitally. Today, consumers are overwhelmed with advertisements and messages they receive that it is important to add a personal touch to get their attention. Consumers are more likely to pay attention to something that pertains to them. Variable data printing empowers companies to give a personalized experience to each of their consumers and prospects based on data they have collected.
Our print on demand technology allows companies the luxury of printing just what they need, when they need it, all at the touch of their fingertips. What used to be a cumbersome process of keeping your off-the-shelf material relevant and expedited to market has become easier. With our print on demand solutions you can digitally store and manage your marketing and business collateral in a centralized location that is accessible through a branded web-based portal. Our print on demand services feature version control which allows for personalized and triggered delivery based on your unique needs. For added convenience, you can enable field associates and distribution partners easy access to customizable material via the web by using pre-selected or free-form text, uploaded logos, and images with real-time proofing. Print on demand is ideal for both personalized one-to-one and static documents ensuring that you never run out of essential inventory while simultaneously reducing your costs by eliminating waste due to obsolescence.Advantages of Digital Printing