Strategic Vision
We have an amazing mission statement!
Small businesses, non-profits, and the public sector have many printing and marketing options. A2Z Printing provides the expertise so that their printed and marketing materials increase brand visibility and customer engagement.
In essence, our work is not just about printing; it’s about fostering connections and driving growth for our clients and community.
While this statement does a great job of concisely telling our employees and customers “why” the company exists, and “what” we do, it doesn’t provide the depth of detail that we need to help each team member see their place in the organization, know the impact of the work they do, or provide a “how” to achieve the goals of the organization.
Our strategic vision will serve as a guide that will be relevant to daily decisions, business development, hiring processes, operations, and marketing. It tells us what A2Z should look like when it is fully firing on all cylinders. By referring to the strategic vision on a regular basis, we will all keep a clear understanding of who we serve best, how we serve them, and why working at and with A2Z is truly special.
We are so excited to share this vision with you and we appreciate you taking the time to read it and find your unique place in it!
WHO DO WE SERVE
Small businesses, non-profits, and the public sector need tailored printing and marketing services that fit their vision and help them achieve their goals.
Our clients are busy people like John. Swamped with running his business, John often needs help picking the right print and marketing materials to show off his brand and generate customer responses. Like others, John hesitates overhauling promotional materials or testing new things because such projects feel daunting. He hears A2Z helps clients bring the business owners’ vision to reality and reaches out. John knows trying to do everything on his own slows things down, especially with so many unknowns. He’s glad to have A2Z’s support to improve his materials. With expert advice, John saves time and money, getting it right the first time with the help of a professional printing team.
Our clients, including folks like Mr. John, are proactive in communicating their needs, able to invest in our services, and eager to collaborate closely with us. They’re not just looking for short-term gains; they value and invest in relationships that help them grow over time and achieve their end goals. To maintain our vision and service quality, we respectfully part ways with those who do not align with these values or respond positively to our collaboration.
When it comes to printing and marketing materials, our clients expect two things from us:
Effective Solutions
Our clients seek materials, whether digital or printed, that deliver their offers effectively. For example, when Jim came to us, we found a way to boost his customer base without additional costs. By simply refining his message for clarity, he saw a 30% increase in his front-end funnel conversion within a year.
Often, clients believe they need to explore new marketing avenues or print alternatives. However, our role is to guide them towards clear, impactful decisions that best serve their business goals. Whether for our business or our clients, our success hinges on creating materials or campaigns that attract the right audience. We are committed to offering solutions that encourage our clients’ growth.
Peace of mind
“Peace of mind” is more than a feeling. It is a specific set of outcomes that produce a feeling. The feeling itself is one of calm confidence that one’s brand or messaging is communicated clearly and with quality materials.
Sarah was worried she wouldn’t get her job done on time because her event was coming up fast. Once we understood her needs, we prioritized her project and finished ahead of time. This gave Sarah peace of mind and made her look good with her company, ready with all her materials for the event. At A2Z, our team excels in solving our clients’ problems, ensuring smooth operations, more brand awareness, and better customer interaction. This is essential for any business that wants to grow, not just stay afloat.
By taking the time to really get to know our clients and grasp what they’re aiming for, their challenges, and dreams, we make sure their marketing and communication moves forward smoothly, on time, without any hiccups that affect their business operations or opportunities.
HOW WE SERVE THEM BEST
While others may just sell printing, we dive deep to understand what our clients really need. This way, we don’t just offer printing; we provide a full package that includes marketing and growth strategies tailored to their unique goals. Our clients view A2Z as partners in their growth, with solutions that adapt as their needs change and grow.
Top Quality
We’re all about quality, from the materials we pick to the people we hire. For example, we stand apart from other printing companies by refusing to hire every qualified applicant. We don’t just look at qualifications. While experience matters, the attitude and culture fit are even more important. Only a small percentage of applicants make the cut.
Our ideal employee is someone like Jeff. Jeff doesn’t just do his job; he owns it. He keeps customers in the loop, delivers on time, and takes full responsibility for making sure they’re happy. Jeff embodies three key qualities that can’t be taught: hard work, honesty, and a positive attitude.
For each project, we carefully select the best materials and apply advanced printing techniques, ensuring every detail meets our high-quality standards. Our production process is tightly controlled for quality at every step. We’ve built strong partnerships with top suppliers, securing our access to premium materials and ensuring our outputs are consistently excellent. These suppliers trust us because we’re timely in our dealings, making sure our clients’ branding is represented accurately in the final product.
Timely Delivery
We’ve organized our work to be efficient and reliable. Our clients like how we keep them updated and involved from start to finish. We quickly solve problems and value our clients’ suggestions to ensure we deliver on time.
Cutting-Edge Technology
We invest in the latest tools and technology to make our printing and processes better. This helps us meet our clients’ needs quickly and with high quality.
Customized Solutions
We really listen to what our clients want. Our team gives one-on-one advice to help choose the right printing and marketing materials. This way, we make sure our work helps our clients’ brands stand out.
Measuring Success:
Objectives and Key Performance Indicators (KPIs)
Imagine setting sail on a vast ocean. Our goal is to reach a distant shore, representing the success of our business. Key Performance Indicators (KPIs) are like the navigational tools and maps that guide your journey. Without them, we’re adrift in a sea of data, unsure if you’re moving closer to our destination. By setting clear objectives (choosing our destination) and tracking KPIs (using our compass and map), we ensure our ship sails the right course, measuring progress and adjusting our sails to reach our goals efficiently.
Here are the KPIs we track to navigate our performance:
Customer Satisfaction
- Measurement: Google rating, surveys, and customer complaints & resolution.
- Target Percentage: Maintain a Google rating of 4.5 stars or above and achieve a 90% customer satisfaction rate through surveys. We will respond to any complaint within 24 hrs.
On-time Delivery Rate
- Measurement: Tracking order delivery dates against promised deadlines.
- Target Percentage: 95% or higher.
Print Quality Assurance Rate (print percentage with zero defects)
- Measurement: Regular quality control checks during and after the printing process.
- Target Percentage: 98% or higher.
Customer Retention Rate
- Measurement: customer count at beginning/end of a specific period
- Target Percentage: 80% or higher.
OUR TEAM
To serve our clients with excellence, our staff must be excellent. Our staff is happy, hardworking, well trained, professional, and knows what’s expected of them. We take ownership of our areas of responsibility, and we are committed to growing personally and professionally.
We are all cross trained in the basics of process optimization and marketing to help the business continue to grow. Because every job function is fully systematized and documented in the A2Z Operations Manual, we can serve our clients well and effectively.
Jeff is a prime example of what we’re all about at A2Z Printing. He’s all in when it comes to helping our clients achieve or even surpass their goals through their printing or marketing projects.
Jeff tackles issues by examining the facts. When working with only guesses or insufficient data, he starts by gathering more information. He does it by asking questions or running micro-tests to validate assumptions. For instance, when Jeff discovered that 60% of our accounts receivable were late, he called the late accounts to uncover their reasons for missing payments. By collecting the relevant data, Jeff was able to propose a solution that lowered the late AR percentage in the short-term and then continued to improve it.
Jeff is positive, viewing every challenge as a chance to grow, knowing that we reward our team for a job well done. Our aim isn’t just to clock in hours; it’s to achieve the best outcomes. We pay for value, not time.
We also celebrate each other’s success. Our culture is one built on grace when (not if) our team members make mistakes or ruffle our feathers. Our first step during conflict is de-escalation: we take steps to calm down, maybe by stepping away or writing our thoughts/feelings. We avoid reacting negatively and are proactive about seeking understanding of the other person/situation. We then talk openly and honestly about the situation, addressing concerns or upset feelings if needed. In all, we always strive to do it with grace.
As a team, we encourage, forgive and inspire one another so that our clients receive excellent service.
WHY WE DO IT
We believe business should enable individuals, communities, and environments to flourish. No matter how small our part might be in this, we embrace complete integrity, honesty, fairness, and generosity in our journey aimed to lead to the true good of our employees, clients and neighbors. [Our ultimate aim is to reflect the Source of all goodness and truth.]
We achieve this by matching each team member with roles that align with their innate talents, allowing them to flourish. This approach models our vision for the community, where every entity thrives by fulfilling its unique God-given purpose. As we fulfill our specific mission, we take pride in knowing we support other local businesses, non-profits, and public organizations so they can play their part in the community’s flourishing.